we make simple so effing hard!

The b2b marketing campaign & sales lifecycle…

• multiple customer use cases, user personas, campaign processes.
• 20+ technologies and integration points.
• 5+ data sets.
• 2-3 weeks messaging and content creation.
• 6+ teams.
• 15+ handoffs.
• 25+ approvals.
• 10+ irrelevant emails and LinkedIn messages sent to ‘target’.
• 5 time wasting SDR ‘BANT’ and AE scenario scripted calls.
• 2+ ‘pricing’ calls.

who the hell knows how many weeks!!!

push ‘this’, say ‘this’, only when our platform/system sees ‘this’, does not make one a b2b marketer or salesperson.

Buyers hate b2b marketing and sales. People like to engage and talk with those who interest them, and sometimes that’s a b2b marketer or salesperson.

marketing and sales is pretty simple, but in b2b, we make simple so effing hard!