J. Robert Slaughter

Even When You Know, You Never Know

Even after twenty-two seasons, just when Tom thinks he knows, he never knows

Who cares about three milliseconds?

We all love grand slams, but so often it’s that slight shift, that small edge, those three milliseconds that win the game.

Change as the Product

Strategies, models and martech come and go. The one constant through all the years has been change.

During the Great Depression, Bob picked cherries for $0.50 a day to support his family.Fifteen-year-old Bob (6’5”) lied about his age to join the US Army. Sent monthly pay home to his mother.For three years, Bob drilled and trained with infantry and elite Ranger units.Nineteen-year-old Bob landed at “Bloody Omaha” on 06 June 1944.Bob’s battalion…… Continue reading What About Bob?

Less Means More

Somebody has walked your this path before.

The Shoulder of Athos, Marketing’s Musketeer

“Time, dear friend, time brings round opportunity; opportunity is the martingale of man. The more we have ventured the more we gain, when we know how to wait.” Martech vendors have promised and conditioned B2B buyers to expect quick, easy, and cheap wins. Nothing could be further from the truth. Marketing, especially enterprise marketing is…… Continue reading The Shoulder of Athos, Marketing’s Musketeer

Marketing Ops and Pitch Counts

I’ve spent my entire career in marketing and sales, primarily focused on B2B #martech for the last fifteen. I’ve held senior positions with SaaS vendors and tech agencies alike. For the last two months, I’ve been working on an enterprise demand center full renovation. Stripping it down to the studs, new wiring, plumbing, dry-wall, and…… Continue reading Marketing Ops and Pitch Counts

If You Have 7,040* Hammers, Everything Looks Like a Nail

I believe the current golden age of martech (marketers marketing tech to other marketers) began innocently enough in 1999 with the launch of Eloqua. Now, most marketers think it’s hard to market to a fellow marketer, but the last 20 years proves the exact opposite. We’ll buy any damn shiny new object. Just tell us…… Continue reading If You Have 7,040* Hammers, Everything Looks Like a Nail

Tiger Traps and “Best-Practices”

Kudos to everyone at Marketo, an Adobe Company for supporting the #Fearless50 Mentor Program. It’s so refreshing to see a martech vendor not only invest in the success of their software but in the professional development of marketers. Marketing leaders are being tasked with more and more responsibilities and expectations, making it far too easy…… Continue reading Tiger Traps and “Best-Practices”

Rockstar CMO FM: Podcast #1

To quote mathematician, entrepreneur, and occasional Camper Van Beethoven and Cracker frontman David Lowery, “Cause what the world needs now Is another folk singer marketing podcast Like I need a hole in my head.” Well, better mine than yours! Editor-in-Chief of Rockstar CMO Ian Truscott and Fractional CMO/CRO J. Robert Slaughter sit down to discuss…… Continue reading Rockstar CMO FM: Podcast #1