change is in the eye of the beholder.
Category: B2B Marketing and Sales
we make simple so effing hard!
The b2b marketing campaign & sales lifecycle… multiple customer use cases, user personas, campaign processes. 20+ technologies and integration points. 5+ data sets. 2-3 weeks messaging and content creation. 6+ teams. 15+ handoffs. 25+ approvals. 10+ irrelevant emails and LinkedIn messages sent to ‘target’. 5 time wasting SDR ‘BANT’ and AE scenario scripted calls. 2+…… Continue reading we make simple so effing hard!
the power of simplicity
The power of simplicity. That’s what sells!
send back that bland gtm
Ask a group of marketers to define “go-to-market” and clear your calendar. You’re going to be there for a while. Strategy? Plan? Tactic? Guides, templates, and seminars abound detailing an endless number of ingredients and recipes. But in the reality of your operational kitchen, expired expertise and stale business acumen make GTM taste like a bland demand stew.
we control what we pay attention to
There’s always been healthy sparring between marketing leaders and CEO/CFOs with regards to MROI An imperfect yet necessary partnership. Unfortunately, severe cracks are now evident in that partnership as the esprit de corps has evolved into open animosity.
not ‘the solution’ but ‘part of’
People don’t pay attention to and engage with marketers and salespeople. They like to talk with people that interest them. Sometimes that’s a marketer or salesperson.
It’s all Greek to marketing
When French soldiers discovered the simple stone slab that would change the world on 19 July 1799, they weren’t on an archaeological dig; they were quickly shoring up their Rosetta, Egypt defenses for a battle with Ottoman Empire troops. During this frantic construction project, these troops had discovered a large stone fragment covered in three…… Continue reading It’s all Greek to marketing
Turn That Shit Into Sugar
What sells is how you turn that shit into sugar.
Even When You Know, You Never Know
Even after twenty-two seasons, just when Tom thinks he knows, he never knows
Who cares about three milliseconds?
We all love grand slams, but so often it’s that slight shift, that small edge, those three milliseconds that win the game.
J. Robert Slaughter 