“There is nothing like first-hand evidence.” -Sherlock Holmes There are no hotter buzz words in B2B marketing than ABM and Predictive Analytics. On can scarcely make it through the day without coming across an industry article detailing the benefits of this new B2B marriage made in heaven. But, before you finalize your wedding invitation list,…… Continue reading “What Is” vs “What Could Be”: Intent Is NOT Predictive
Tag: Account-Based Marketing
#SummerOfABM: ReBuild your ABM Program For High-Performance
24 Top Account Based Marketing Influencers to Follow On Twitter
As the Account Based Marketing space continues to grow, industry leaders have stepped up to share their knowledge and experience in an effort to help others. From writers and speakers to analysts and top sales people, here is a list of who we follow on Twitter to to keep up with the latest in ABM. READ…… Continue reading 24 Top Account Based Marketing Influencers to Follow On Twitter
Are you an Account-Based Marketer or List-Based Marketer?
Over the last few weeks, I’ve had some amazing conversations around the bottom line requirements for high-performance ABM. The timing of these conversations is critical as ABM practitioners increasingly ask how to properly build or re-architect their programs to achieve the results they believe possible. “While hopes are high, most marketing organizations are ill prepared…… Continue reading Are you an Account-Based Marketer or List-Based Marketer?
J. Robert Slaughter 