Ask a group of marketers to define “go-to-market” and clear your calendar. You’re going to be there for a while. Strategy? Plan? Tactic? Guides, templates, and seminars abound detailing an endless number of ingredients and recipes. But in the reality of your operational kitchen, expired expertise and stale business acumen make GTM taste like a bland demand stew.
Tag: B2B
we control what we pay attention to
There’s always been healthy sparring between marketing leaders and CEO/CFOs with regards to MROI An imperfect yet necessary partnership. Unfortunately, severe cracks are now evident in that partnership as the esprit de corps has evolved into open animosity.
J. Robert Slaughter 