Tag: Buying Triggers

“There is nothing like first-hand evidence.” -Sherlock Holmes There are no hotter buzz words in B2B marketing than ABM and Predictive Analytics. On can scarcely make it through the day without coming across an industry article detailing the benefits of this new B2B marriage made in heaven. But, before you finalize your wedding invitation list,…… Continue reading “What Is” vs “What Could Be”: Intent Is NOT Predictive