change is in the eye of the beholder.
Tag: Change
Change as the Product
Strategies, models and martech come and go. The one constant through all the years has been change.
The Purpose of Marketing Is To Sell
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt Marketing is having an identity crisis! I’m about to say something that is very unpopular with the majority of the “talking heads” on LinkedIn… “The purpose of marketing is to sell!” Marketing is a force multiplier. Great marketing…… Continue reading The Purpose of Marketing Is To Sell
Everybody Loves Transformation But Hates Change
“67% of the purchase decision is completed before a customer calls a supplier.” B2B salespeople, how much longer will you buy into this nonsense? Buyers are drowning in information, scoff at market/vendor hype, and are paralyzed by the sheer number of options available. They are dying for substantive vendor interaction earlier in their decision process,…… Continue reading Everybody Loves Transformation But Hates Change
J. Robert Slaughter 