Ask a group of marketers to define “go-to-market” and clear your calendar. You’re going to be there for a while. Strategy? Plan? Tactic? Guides, templates, and seminars abound detailing an endless number of ingredients and recipes. But in the reality of your operational kitchen, expired expertise and stale business acumen make GTM taste like a bland demand stew.
Tag: finance
we control what we pay attention to
There’s always been healthy sparring between marketing leaders and CEO/CFOs with regards to MROI An imperfect yet necessary partnership. Unfortunately, severe cracks are now evident in that partnership as the esprit de corps has evolved into open animosity.
It’s all Greek to marketing
When French soldiers discovered the simple stone slab that would change the world on 19 July 1799, they weren’t on an archaeological dig; they were quickly shoring up their Rosetta, Egypt defenses for a battle with Ottoman Empire troops. During this frantic construction project, these troops had discovered a large stone fragment covered in three…… Continue reading It’s all Greek to marketing
If You Have 7,040* Hammers, Everything Looks Like a Nail
I believe the current golden age of martech (marketers marketing tech to other marketers) began innocently enough in 1999 with the launch of Eloqua. Now, most marketers think it’s hard to market to a fellow marketer, but the last 20 years proves the exact opposite. We’ll buy any damn shiny new object. Just tell us…… Continue reading If You Have 7,040* Hammers, Everything Looks Like a Nail
J. Robert Slaughter 