Ask a group of marketers to define “go-to-market” and clear your calendar. You’re going to be there for a while. Strategy? Plan? Tactic? Guides, templates, and seminars abound detailing an endless number of ingredients and recipes. But in the reality of your operational kitchen, expired expertise and stale business acumen make GTM taste like a bland demand stew.
Tag: marketing
we control what we pay attention to
There’s always been healthy sparring between marketing leaders and CEO/CFOs with regards to MROI An imperfect yet necessary partnership. Unfortunately, severe cracks are now evident in that partnership as the esprit de corps has evolved into open animosity.
It’s all Greek to marketing
When French soldiers discovered the simple stone slab that would change the world on 19 July 1799, they weren’t on an archaeological dig; they were quickly shoring up their Rosetta, Egypt defenses for a battle with Ottoman Empire troops. During this frantic construction project, these troops had discovered a large stone fragment covered in three…… Continue reading It’s all Greek to marketing
Marketing Ops and Pitch Counts
I’ve spent my entire career in marketing and sales, primarily focused on B2B #martech for the last fifteen. I’ve held senior positions with SaaS vendors and tech agencies alike. For the last two months, I’ve been working on an enterprise demand center full renovation. Stripping it down to the studs, new wiring, plumbing, dry-wall, and…… Continue reading Marketing Ops and Pitch Counts
If You Have 7,040* Hammers, Everything Looks Like a Nail
I believe the current golden age of martech (marketers marketing tech to other marketers) began innocently enough in 1999 with the launch of Eloqua. Now, most marketers think it’s hard to market to a fellow marketer, but the last 20 years proves the exact opposite. We’ll buy any damn shiny new object. Just tell us…… Continue reading If You Have 7,040* Hammers, Everything Looks Like a Nail
Tiger Traps and “Best-Practices”
Kudos to everyone at Marketo, an Adobe Company for supporting the #Fearless50 Mentor Program. It’s so refreshing to see a martech vendor not only invest in the success of their software but in the professional development of marketers. Marketing leaders are being tasked with more and more responsibilities and expectations, making it far too easy…… Continue reading Tiger Traps and “Best-Practices”
Rockstar CMO: Backstage with J. Robert Slaughter
We go backstage with a marketing rock star, ask a bunch of questions about what excites them, what we might learn from their journey, what gets their Monday marketing mojo working and what they would throw into our swimming pool. “So, is your company a chicken or a a pig?” – @RobertSlaughter Read the entire…… Continue reading Rockstar CMO: Backstage with J. Robert Slaughter
The Purpose of Marketing Is To Sell
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt Marketing is having an identity crisis! I’m about to say something that is very unpopular with the majority of the “talking heads” on LinkedIn… “The purpose of marketing is to sell!” Marketing is a force multiplier. Great marketing…… Continue reading The Purpose of Marketing Is To Sell
We’ve Made B2B Marketing Way Too F#%king Hard
Marketing, what the hell happened to you? I remember way back in my day, our stack consisted of WordPress, Marketo and Google Analytics. That’s the way it was and we liked it! Go to any marketing conference today, and you’ll hear a “marketing technologist” tell a room full of other martech worshipers how they…… Continue reading We’ve Made B2B Marketing Way Too F#%king Hard
Aren’t you listening?
What the hell is wrong with your marketing and sales teams? They should be printing money! There are literally thousands upon thousands of experts, advisors, thought-leaders, blog hosts, entrepreneurs, bestselling authors, growth-hackers, speakers, and evangelists on LinkedIn. And get this…They’re all giving away their BEST tips, tricks and secrets, so you too can wake at…… Continue reading Aren’t you listening?
J. Robert Slaughter 