You don’t need to hire a high priced management consultant to tell you: Great Customer Experience: GOOD for business. Poor Customer Experience: BAD for business. There is no “neutral” when it comes to our customer’s experience. We’re either making it better or we’re making it worse. Take a look at LinkedIn. There are literally hundreds…… Continue reading Root Canals, Bad Coffee, and Customer Experience
Tag: Marketing ROI
“What Is” vs “What Could Be”: Intent Is NOT Predictive
“There is nothing like first-hand evidence.” -Sherlock Holmes There are no hotter buzz words in B2B marketing than ABM and Predictive Analytics. On can scarcely make it through the day without coming across an industry article detailing the benefits of this new B2B marriage made in heaven. But, before you finalize your wedding invitation list,…… Continue reading “What Is” vs “What Could Be”: Intent Is NOT Predictive
J. Robert Slaughter 