Tag: martech

The Shoulder of Athos, Marketing’s Musketeer

“Time, dear friend, time brings round opportunity; opportunity is the martingale of man. The more we have ventured the more we gain, when we know how to wait.” Martech vendors have promised and conditioned B2B buyers to expect quick, easy, and cheap wins. Nothing could be further from the truth. Marketing, especially enterprise marketing is…… Continue reading The Shoulder of Athos, Marketing’s Musketeer

Marketing Ops and Pitch Counts

I’ve spent my entire career in marketing and sales, primarily focused on B2B #martech for the last fifteen. I’ve held senior positions with SaaS vendors and tech agencies alike. For the last two months, I’ve been working on an enterprise demand center full renovation. Stripping it down to the studs, new wiring, plumbing, dry-wall, and…… Continue reading Marketing Ops and Pitch Counts

If You Have 7,040* Hammers, Everything Looks Like a Nail

I believe the current golden age of martech (marketers marketing tech to other marketers) began innocently enough in 1999 with the launch of Eloqua. Now, most marketers think it’s hard to market to a fellow marketer, but the last 20 years proves the exact opposite. We’ll buy any damn shiny new object. Just tell us…… Continue reading If You Have 7,040* Hammers, Everything Looks Like a Nail

We’ve Made B2B Marketing Way Too F#%king Hard

  Marketing, what the hell happened to you? I remember way back in my day, our stack consisted of WordPress, Marketo and Google Analytics. That’s the way it was and we liked it! Go to any marketing conference today, and you’ll hear a “marketing technologist” tell a room full of other martech worshipers how they…… Continue reading We’ve Made B2B Marketing Way Too F#%king Hard